Brad Berger – Founder and CEO of Ideal Life 360
Brad is an author, speaker, and coach who has more than three decades of coaching, career counseling, and comprehensive financial planning experience as a CERTIFIED FINANCIAL PLANNER™ Professional. Previously, Brad served with an international financial-planning firm, starting in private practice and culminating a 17-year career as the Director of Advisor Operations. Recognizing he wasn’t living the advice he routinely gave to both clients and advisors to maintain a balanced and high quality of life, he decided to return to private practice in 2008 in order to spend more time with his family and in his community. He founded a holistically aligned financial planning firm that integrates both behavioral advice and life coaching.
Brad’s own journey towards balance and self-development led him to expand his own tools. Brad became a Master Certified Integrative Life Coach through Integrative Wellness Academy. He is the author of the book, Stop Trying to Keep Up with the Joneses: They’re Broke Anyway and is passionate about equipping people to live their ideal life. Brad also serves on the faculty of the Integrative Wellness Academy and is the head instructor and creator of the Holistic Life Planner certification course.
Brad’s focus is to help entrepreneurs, business owner's, and C-Suite Executives shift their societally ingrained perceptions of aging and provide the tools to support a new mindset! The impact this has on individuals, families, communities, and the world is enormous. Slowing down and giving up too early is the greatest waste of human capital ever!
A couple of concepts – The Culturally Conforming Conveyor Belt and the Prime-Time Myth
The Culturally Conforming Conveyor Belt is that powerful force that exists in our society to fit in. It is what largely drives the definition of “normal” and “acceptable” and serves primarily as a reason to settle versus Seeking, Striving, and Creating.
The Prime-Time Myth is the perpetuation of a set of ideas around what life, retirement, and aging is supposed to be. But it is based in culture, not science.
Brad helps solve the “Prime Time Myth.” There is a misunderstanding about how long people believe they will live.
Most people underestimate how long they will live by 20 years or more. Which leads to many mistakes in how they decide to live their lives. Perhaps the biggest mistake is something known as the “Prime Time Myth.” In general, people believe that their prime productive years are between ages 25 and 55. The myth is a remnant of the industrial revolution when most people did manual labor, and they were worn out by 55.
However, in today’s modern society where most people are employed in knowledge type businesses and professions, the new prime is between 55 and 85. The problem is most people have already given up and have slowed down wasting their prime years. Because of this, they often compromise on their health, their wealth, and their happiness.
Brad’s programs and coaching supply a method to overcome the “Prime Time Myth and help individuals shift their perception about how long they have to live and how healthy they will be during that time. This allows those with a new mindset to live into the more real Prime Time with health and vitality. They then become role models for others around them. Using these tools, we can impact the perception around lifespan, health spans and the new Prime Time.